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Case Study · 2024Visit Live Project

Donkey Tube

UI/UX Designer

  • Figma
  • UX Research
  • Wireframing
  • Design System
01
Problem

The platform needed a clear, modern experience for visitors while also supporting efficient content management workflows.

02
Process

Designed user flows and wireframes for landing pages, content detail pages, and admin-side structures for managing media and updates.

03
Solution

Delivered complete UI/UX for the public-facing site and admin page structures, with an emphasis on discoverability, clarity, and scalable layout patterns.

Contribution Details

Design direction

UI/UX Detail

Defined user flows, page hierarchy, and visual structure to keep the experience clear, usable, and conversion-aware.

  • Clear hierarchy
  • Conversion-aware flows
  • Consistent design language

Implementation execution

Frontend Detail

Supported practical digital execution and handoff quality based on delivery needs and customer-facing context.

  • Responsive layouts
  • Reusable components
  • Accessible interactions

Outcome Metrics

Measured signals from the delivered work.

  • 1

    Landing page and platform structure aligned to content-first browsing

  • 2

    Admin-focused page layout designed for easier content operations

  • 3

    Consistent design system direction for future product growth

Tech Stack

  • Figma
  • UX Research
  • Wireframing
  • Design System

Project Gallery

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