Find the real problem
Get close to people, their context, and the decision the product has to make easier.
Adonia Wubie
Ideas, made useful
CREATIVE IN MOTION

01 / the approach
Good digital work feels simple on the outside because somebody did the hard thinking underneath.
I bring product direction, visual design, and frontend engineering into one working loop—so the intent survives from the first sketch through to the live experience.
The promise
Interfaces people understand quickly, systems teams can confidently grow.
Get close to people, their context, and the decision the product has to make easier.
Turn the insight into an interface system with a point of view, not a collection of screens.
Write the frontend with the same care as the design so the product stays fast, useful, and adaptable.
06
freelance projects in 2026
01
current role at Abay Industrial
03
design, frontend, IT
From the first sketch to the shipped experience, I connect product thinking, interface design, and reliable engineering.
Interfaces that feel inevitable
Transforming complex workflows into elegant, intuitive interfaces. I produce interactive Figma prototypes, design systems, and user journeys that are clear and easy to use.
Sub-second, accessible, production-grade
Turning visual concepts into high-performance web applications. Specialized in Next.js, React 19, TypeScript, Tailwind CSS, and fluid GSAP micro-animations with fully accessible markup.
Full product lifecycle, built to scale
Full product lifecycle development from initial concept validation through component architecture and deployment. Built to scale gracefully with your business.
Long-horizon engineering support
Long-term engineering support, performance audits, bug resolution, and continuous feature expansion so your web presence stays secure, fast, and competitive.
Clear help for everyday technology
Providing end-user support, ticket handling, and root-cause troubleshooting with clear, plain-language communication.
Delivery without the drag
Coordinating cross-functional workflows between designers, developers, and founders. Establishing sprint cadences, milestone accountability, and frictionless client communication.
Selected work // Chapter 03
Scroll through or drag sideways to navigate production platforms and digital products shipped for high-growth teams.
Experience
My current work combines IT operations and software engineering at Abay Industrial with freelance design and development, building on UI/UX and frontend experience at INSA.
Abay Industrial · Addis Ababa, Ethiopia
Visit Abay IndustrialDesigned and built the company website, and now drive digital and IT improvements across the office.
Designed and developed portfolio websites with CV redesigns for five clients, plus a modern redesign for Adwa Partners.
Explore all six projectsInformation Network Security Administration (INSA)
Worked on user experience, user interface design, and frontend development.
05 / the receipts
Formal learning, practical delivery, and the people who experienced the work first-hand. The credentials matter because the capability behind them shows up in the work.
06 / start here
No endless presentations or multi-layered handoffs. Just clear goals, tight feedback loops, and direct execution from someone who understands how software is built and used.
A tiny project brief
What are you trying to make or improve?
Who should feel the difference?
What would make this the right time to begin?